Community & Marketing

OVERVIEW:

You will play a pivotal role in Cou Cou’s growth, shaping our brand's online presence and driving engagement across various digital platforms. You'll be responsible for executing marketing strategies, managing social media channels, nurturing influencer relationships and ensuring consistency in brand messaging.

PRIMARY RESPONSIBILITIES:

• Building & nurturing community of Cou Cou girls, influencers, press & VIP’s 
• Celebrity Placement & Influencer Seeding – Gifting Coordination & Community Relationship Management
• Social Media Management across TikTok & Pinterest (assisting on Instagram) – providing dedicated TikTok/Pinterest strategy & driving key KPI’s for growth
• Press & Media Coordination
• Support to Brand Marketing Director & Founder/Creative Director across a multitude of projects
• Assisting with content production (co-ordinating pre & post production of shoots) – assisting with all content production from shoots to content collaborations
• Assistance with content management & organization 
• All marketing efforts across Cou Cou including events & wholesale marketing!

DETAILS: 

1. COMMUNITY
Your role will be responsible for ownership of building & nurturing Cou Cou community (of Cou Cou girls, influencers, press & VIP’s)

• Maintaining a detailed & up-to date Influencer Database ensuring information is up to date and all influencers have been gifted recently/ relationships are maintained
• Understanding the Cou Cou girl and which new celebrities/influencers to gift for each style and initiative
• Ideating brand concepts, guidance and creating projects that create sense of community and Cou Cou core values
• Creation and execution of strategies & calendar for Influencer Gifting Lists & Proposals for activations – to help drive sales
• Building & maintaining relationships with all key Cou Cou girls, press, stylists &VIP.
• Coordinating Creative Collaborations with community - including but not limited to Cou Cou Talks & Cou Cou Cooks etc.
• Acting as a brand ambassador to ensure that all visual touch points across the brand are consistent and in line with overall creative vision
• Seeding New Influencer Talent (Monthly) – through social growth for example
• Coordinating influencer gifting lists/collaborations & Running Successful Gifting campaigns - organic and paid social — and report performance across key KPI’s
  • Packing Lists
• Coordinate influencer send-outs and timely delivery // working with deadlines ~coordinating warehouse, last-minute opportunities, customs, DHL/ Post, etc.
• Capturing & keeping record in the Content Library of all UGC content (Content Library & Iphone Folder)~ Influencer & VIP
• Coordinating inventory stock with LA warehouse & logistics team
• Keeping track of relationships  & details (e.g. sizing, address, preferences, styles gifted) through DMs and social media 
• Researching & screening social media for new talent (in line with brand identity & strategy) ~ proactively identifying influencers the brand should collaborate with 
• Maintain in depth understanding of culture, trends
• Creating Influencer Decks & Campaign Documents 
• Assisting creating campaign reports detailing success of influencer campaigns ~ engagement, placements, etc.
• Screening Media for Celebrity placements 

2. SOCIAL MEDIA
Social Media Management across TikTok & Pinterest (assisting on Instagram) – providing dedicated TikTok/Pinterest strategy & driving key KPI’s for growth. Assisting with content production & content management. Daily management of our social community in a timely fashion, including:

• Strategy, content calendar & daily social media management & posting for growth across platforms TikTok & Pinterest (assisting with Instagram) – reporting across key KPI’s for growth
• Monthly reporting on social media metrics, engagement, and recommendations to optimize our social presence.
• Daily management of our social community in a timely fashion, including:
  • Responding to dms & comments // Daily communication with community ~ 24 hour response time
  • Resolving customer inquiries (e.g. fit, style etc) in a timely manner & brand tone ~ 24 hour response time
  • Proactively liking and engaging with thoughtful comments with people on a daily basis, continuing to discover and connect with inspiring people along the way.
  • Overseeing the brand’s community management strategy, inclusive of response protocol and crisis response.
• Organic Instagram & TikTok Social Growth and reporting
• Trends & Content research and ideation 

3. CONTENT
Content assistance

• Assisting with production of shoots, content collaborations & special projects as needed
• Maintaining organized content library

4. PRESS & MEDIA

• Maintaining Media Contact Database & Clipping Database up to date
• Sample send-out in a timely manner - coordinating with stylists & team
• Screening the media for Cou Cou placements and/ or potential inclusions

   

5. GENERAL MARKETING

Support to Brand Marketing Director & Founder/Creative Director across a multitude of projects.

• Constantly thinking about Cou Cou and what we can do to evolve the brand world, community & product launches.
• Assisting with Product Launches & Activations
• Assisting with paid ads content & set-up
• Events Coordination ~ coordinating vendors, venues, invites & RSVP, etc.
• Updating Databases
• Coordinating vendors for special projects: ordering print materials, brand products, etc.
• Ensure all invoices are paid on time

6. INVENTORY & SAMPLE MANAGEMENT

• Keeping track of Sample Inventory in the studio (for PR, gifting and wholesale)
• Assisting with inventory and sample orders - and timely delivery from production
• Coordinating gifting & packaging inventory with LA gifting warehouse

ABOUT YOU: 

• Strong understanding of using & building multiple social media channels, including Instagram, Reels, TikTok, Pinterest, Facebook, YouTube and Reddit.
• Passionate about brand, content & social media.
• Deep understanding of the brand.
• Proven track record of organically contributing to the growth of a brand.
• Strong Project Management Skills ~ meet deadlines & coordinate multiple projects simultaneously 
• You love solving problems, no matter how big or small, and are a creative thinker
• Strong Communication Skills
• Strong understanding of social media (trends, people, new apps, etc)
• Attention to detail
• You are collaborative and are not shy about asking for help when needed
• You take ownership of your work and always strive to improve
• You have a passion for the brand & our values / vision
• Love for Cou Cou!