Senior Ecommerce & Marketing Manager

Senior Ecommerce & Marketing Manager

Twice Medically Board-Certified Dermatologist at King’s College London & UCLA, Dr. Vali spent two decades diligently researching before even considering a beauty venture. This attitude - An uncompromising demand for innovation and performance - extends to everything the “By Dr. Vali” Brand does.

Through her international presence, Dr. Vali swiftly established a culturally diverse rolodex of clients, seeking a more personalised approach. LMS Wellness came as an urban nucleus where cutting-edge treatments and game-changing protocols redefine the conventional understanding of Health and Beauty.

Whilst LMS Wellness is the World’s best kept secret, Dr. Vali has earned herself a place in international black books as the artistic genius, who takes men and women of all ages and ethnicities on the ultimate journey to optimal performance & aesthetic.

With Advanced Formulations and Cutting Edge Tech Innovation, “By Dr. Vali” is set to launch with one of the most advanced Micro Contouring Devices & Patented Adaptive Skincare in the beauty Industry. Cells are optimised from the inside out, without any downtime of redness, dryness and peeling. Face is tightened, contoured, firmed and lifted, combining the latest design innovation to bring clinical results at your fingertips.

Authoritative, Ethical & Charismatic, Dr. Vali is the pioneer of the possible, whose creative vision and brilliant mind make her the true embodiment of the brand. Join us and become part of #TEAMBYDRVALI

8 billion skin types. One Technology. One Patent: www.bydrvali.com

By Dr Vali is looking to add a Senior E-commerce and Marketing Manager at an exciting stage in its life with the flagship 360 Experiential Center in Selfridges followed by the launch of the “By Dr Vali” skincare & skin-tech range. The role will  report to the Head of Comms

Key Responsibilities are to:

• Define, shape and implement the end-to-end marketing strategy across Ecommerce, PPC, Social, Affiliate, Trade, Email and Influencer Marketing in line with brand objectives.
• Oversee the day-to-day website management, including optimisation, user experience, web development and new collection launches.
• Working closely with the founder and wider team to deliver acquisition and retention KPIs to scale DTC sales.
• Implementation and management of the Magento 2 system, utilising all features and third-party applications to improve UX and traffic conversion.
• Develop and utilise reporting for continuous review and optimisation of the ecommerce and marketing strategy.
• Proactively identifying opportunities to drive growth and brand awareness.
• Coordinate all marketing efforts and all marketing collateral across all pillars to ensure a seamless brand persona and consistent messaging.
• Oversee the development of creative and compelling marketing campaigns across multiple channels, including digital, social media, print, events, and more.
• Collaborate with cross-functional teams, to ensure alignment between marketing initiatives and business goals.
• Analyse market trends, competitor activities, and customer insights to identify opportunities for innovation and differentiation across all pillars of the business.
• Manage the global marketing budget effectively, allocating resources to maximize ROI and achieve business objectives.
• Measure and report on the performance of marketing campaigns and initiatives, using data-driven insights to optimise strategies and tactics.
• Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and industry influencers, to support global marketing efforts.
• Stay informed about industry developments, emerging technologies, and best practices in marketing, and integrate relevant trends into our marketing strategy.

Requirements include:

• Must have broad ecommerce management and digital marketing experience within a luxury, fashion or beauty brand
• An analytical and entrepreneurial mind that will think out of the box.
• Proven track record of success in developing and executing strategic marketing plans that drive business results across multiple pillars - knowing what works and what doesn’t work, specifically across digital and paid marketing.
• Solid knowledge of web analytics and Google Adwords.
• Experience with CRM software.
• Excellent communication, collaboration, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively on a global scale.
• Experience with Magento, Klaviyo, Mailchimp, Meta and PPC is preferable.
• Proven track record of online growth for a luxury, beauty or fashion brand.
• Strong grasp of UX and conversion rate optimisation.
• Ability to work quickly under pressure and manage deadlines and priorities Ability to devise and develop efficient and effective processes to manage varying workloads and time pressures and being able to understand priorities and manage deadlines
• Appetite for start-up environment and an entrepreneurial mindset
• Experience in PR desirable but not essential.

What we offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at By Dr Vali the open, creative, and collaborative work environment that everyone seeks for themselves.

• Monthly treatment credit & wellness package 
• Leadership and development training throughout your career
• Rapid promotion
• 28 days holiday allowance including bank holidays
• Access to clinical and medical-grade training

Equal Opportunity Employer

By Dr Vali actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, colour, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.