Puig

The family-owned Spanish conglomerate has confirmed it will pursue a public offering in the coming months. After a fairly fast transformation, the company now has a bold diversification strategy and a strong mix of brands in place, making it more ready than it has ever been for the European markets.

A cooling in the red-hot beauty market may be the company’s biggest threat to its initial public offering. It must put its best face — or fragrance — forward.

The family-owned premium beauty conglomerate has confirmed it will float shares on the Spanish stock exchange while retaining majority control, following months of speculation.

Choosing who comes next is the important decision a designer can make. And at the New York-based brand, the appointment of creative director Wes Gordon has led to a rise in sales as the “ladies who lunch” aesthetic returns to the cultural conversation. Gordon and president Emilie Rubinfeld sat down with BoF to discuss how the brand pulled off the transition.

If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.