The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Spanish conglomerate is on track to hit its goal of €4.5 billion in annual sales by 2025 ahead of schedule.
Puig, announced record 2023 results of €4.3 billion ($4.68 billion), a 19 percent increase year-over-year. Earnings before interest, taxes, depreciation, and amortisation rose 33 percent to €849 million ($925 million).
The Spanish conglomerate saw growth across all sectors and regions, with its fragrance and fashion division growing by 17 percent, including top sellers Rabanne’s 1 Million fragrance, Carolina Herrera’s Good Girl perfume and the launches of Jean Paul Gaultier’s Le Male Elixir and Gaultier Divine.
Makeup sales rose 23 percent to €773 million ($842 million), thanks to the success of Charlotte Tilbury, which the company purchased in 2020. Skincare, boosted by Charlotte Tilbury’s hit Water Cream and products from dermatology brands Uriage and Apivita, was the company’s fastest growing segment.
ADVERTISEMENT
Unlike competitors Estée Lauder Companies and Shiseido, which saw sales slumps due to poor performance in China, Puig reported growth of 26 percent to €439 million ($478 million) for the year in the Asia-Pacific region. Driven by the popularity of Charlotte Tilbury and Byredo, Puig’s China sales increased 27 percent in 2023.
”We have achieved these strong results thanks to our strategy of building up a portfolio of owned brands, focusing on prestige products and expanding our leadership in niche fragrances and makeup,” said Marc Puig, chief executive and chairman of Puig in a statement.
Learn more:
Luxury Brands Might Want to Think Twice About Buying Back Their Beauty Lines
In search of greater ownership – both of image and revenues – more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.
Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.
The firm has been working on a listing since at least 2022, with previous attempts buffeted by volatile markets.
In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth
There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.