L'Oréal

With a limited number of targets on the market, strategics and private equity firms are rushing to snap up the most promising brands.

The men’s market is a tiny fraction of the overall beauty industry. That hasn’t stopped a slew of brands trying to grow its appeal.

As we head into the new year, a look at what The Business of Beauty has its eye on.

Black blush and peel-off lip liners are just the beginning.

TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.