The underwear start-up was once pegged as Gen-Z’s answer to Victoria’s Secret. But investors, executives and founder Cami Téllez couldn’t agree on whether to prioritise growth or profitability. They ended up with the worst of both worlds.
Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.
