For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.

With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.

Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.

While money for fashion’s start-up scene hasn't dried up entirely, many companies raising money these days have one thing in common: they are seen by investors as recession-proof. How can start-ups attract venture capital firms in today's climate?

Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.