The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.

Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.

The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.