Rothy's

Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.

Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.

The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.