Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.

Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.

Indian designers are showing in Paris and opening flagship stores in New York, London and Dubai but how many will become global luxury brands that appeal to clients beyond the diaspora?