Luxury fashion retailers in the oil-rich African nation keep a low profile to provide a discreet shopping environment for consumers and avoid flaunting the elite nature of their own business.

The country has attracted global retailers like Mango and LC Waikiki thanks to a relatively diversified economy and higher consumer purchasing power than other markets in the subregion.

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.

Dakar’s reputation as a regional fashion hub has persuaded brands like Tommy Hilfiger and Hugo Boss to expand to the capital of the West African nation as it upgrades its retail infrastructure.