Head of Brand Creative

ABOUT REFY

We are simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self. 

You’ll be part of a team that leads with authenticity and is empowered to shape the way we operate, creating an environment that reflects our shared values and aspirations.

We’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. Join us on an exciting journey to cut through an overwhelming market and create products and world-first formulas, that give our customers what they need and want simplified. 

THE ROLE

Reporting to the CEO, the Head of Brand Creative will work to shape the creative vision for our brand, define creative strategy, oversee the consistency of the brand creativity, and work collaboratively with the Head of Brand Marketing to deliver a distinctive and compelling visual brand world.

Ideally, from a luxury background and having a solid sensibility of luxury within beauty,  fashion, or lifestyle, the Head of Brand Creative will own the evolution of the brand look and feel, ideate disruptive and innovative campaigns that elevate the REFY brand and products, spearhead the creative vision for our IRL experiences, and lead and review the output of all creative assets across the business. The Head of Brand Creative will inspire and lead the Brand Creative team, build meaningful relationships with complementary stakeholders, and unlock talent by growing and nurturing our in-house creatives.

In short, we are looking for a brand and creative genius, someone to think the big picture and bring REFY to life but remain meticulous in ownership of the detail.

KEY RESPONSIBILITIES

Brand - The custodian of our brand across all customer and internal touchpoints

• Define and protect the identity of REFY; write the rule book and oversee the consistency of the brand and creativity throughout the business.
• Work collaboratively with our product and marketing teams to execute the overall brand experience across all marketing channels.
• Oversee delivery of robust and comprehensive campaign decks and brand toolkits, empowering all internal and external stakeholders to execute product launches and other campaigns effectively and consistently across digital and IRL platforms.

Content - Creation of brand purpose and an artistic approach to everything we do

• Develop, lead, and execute the brand experience through a well-structured, innovative, rule-breaking 360 creative strategy.
• Continually drive change and challenge progression, ensuring the REFY brand remains aspirational and relevant.
• Act as guardian of the brand’s creative world, continuously evolving and pushing boundaries on our visual handwriting while maintaining a consistent, distinctive brand look and feel. Be the internal expert and authority on our brand codes, including the use of colour, font, logo, design principles, product, and images, and the user experience across all brand touchpoints.

Design - Deliver the REFY lifestyle proposition IRL

• Develop & implement a retail creative strategy with brand toolkits to ensure engaging, entertaining, elevated, and educational experiences will be delivered in all physical channels.
• Have experience in managing the design of merchandising fixtures, POS, and all branded collateral for global retailers.
• Create and embed a product design team within the creative function to focus on building lifestyle product categories and special collections that support the beauty channel.

Relationship - Optimisation of our brand values & creative assets in line with the marketing plan

• Focus on creating a direct relationship with REFY’s customers at all touch points in the marketing ‘funnel.’
• Articulate and execute brand values and Tone of Voice across all external and internal communications.
• Integrate and create a cross-functional working culture to maintain high-quality, on-time execution.

Team - Build a culture of collaboration and co-creation

• Manage and nurture a high-performing team of creatives, a studio manager, and external collaborators.

SKILLS, KNOWLEDGE & EXPERIENCE

The Head of Brand Creative will be an inspirational leader who has ‘done it’ before and is comfortable using a rolled-up sleeves approach as the best approach. No task is too big or small, inspiring the team to believe and want to follow while always having their voice in the conversation. 

• Ten years of relevant experience in luxury beauty, fashion, or lifestyle, with several years as a Head of Creative or Creative Director in a brand setting.
• Strong interpersonal skills, a great listener, ability to lead cross-functionally, and build relationships internally and externally.
• You must be able to leave the ego at the door and be comfortable in the uncomfortableness of not knowing what might be next in a fast-moving business.
• Analytical with excellent written and oral communication and the ability to personally set priorities and motivate others.
• Must be digitally minded, have an entrepreneurial spirit, and have an absolute obsession for online and offline direct-to-consumer channels.
• Have experience in managing projects effectively, ensuring they are delivered on time, within budget, and to the highest quality standard.
• A strong track record of achievement to date and with the proven ability to deliver.
• Be highly organised and collaborative.

OUR BENEFITS PACKAGE

• 25 days holiday
• Cycle to Work Scheme 
• Discretionary Bonus
• Enhanced Maternity and Paternity Leave 
• Flexi Start and Finish Times
• Product Allowance
• Training and Development Budget
• Vitality Health Insurance