Highsnobiety
Highsnobiety’s New Store That Isn’t a Store
At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.
Highsnobiety Lays Off 10 Percent of Its Staff
The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.
Highsnobiety Launches Beauty Vertical
The publisher will bring its youth-centric POV to the beauty space with a dedicated section, launching Feb. 2.
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
Zalando Buys Highsnobiety
The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.