Brand Director

Luxury apparel brand is seeking a dynamic, experienced, and polished Brand Director to join their team. In addition to being exceptionally creative with a highly elevated aesthetic, this individual should be a data-driven, results-oriented brand builder with a demonstrated history of identifying, planning, and executing successful social media, growth marketing and PR initiatives. A successful candidate will have a deep understanding of luxury brand marketing with relevant experience on either the agency or brand side. 

This is an individual contributor role however should the need arise, this person will be expected to build, lead, and develop a team. 

Primary Responsibilities:

• Maintain strong understanding of social platforms and drive all social media projects, including day-to-day management of social channels
• Monitoring talent and influencer results, assisting with compiling reports and gather analytics data
• Creativity secure media coverage with both digital and “traditional” outlets
• Run PR and social media campaigns that deliver measurable results and meet objectives
• Write exceptional organic and paid social copy that is based on analytical research
• Coordinate with internal departments to support development of creative assets (written and visual) for web-driven initiatives and offline collateral, projects, and campaigns
• Ensure that campaigns, content initiatives, and projects are completed successfully to satisfy needs of marketing/PR, e-commerce, merchandising, sales and retail divisions
• Create exceptional short and long form, social media and SEO-friendly content. Experience crafting/distributing press releases is mandatory
• Working cross-functionally, oversee the planning and execution of regular in-house photoshoots
• Ensures the organization’s image, identity, and brand standards are consistently maintained and enforced
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A successful candidate will possess the following:

• Ability to think both creatively and strategically
• Deadline-oriented, inquisitive, and great follow-up and follow-through skills
• Understanding of social media and solid experience working with bloggers
• Excellent written and verbal communication skills. Ability to pitch to the media is required
• Ability to follow, flex, and evolve brand guidelines, brand voice, and tone
• Comfortable working in a fast-paced, cross-functional open office environment
• Extensive background in PR, Social Media, Brand Communications and Influencer Management. Deep understanding of consumer marketing required
• Extensive network and connections to editors in lifestyle/fashion publications, magazines, digital outlets, as well as with influencers.
• Ability to navigate ambiguity and make sound decisions; naturally biased toward action while remaining calm in a high-pressure environment
• Highly discerning with an impeccable eye for detail; possesses a highly elevated personal aesthetic
• Minimum of 3 years related work experience
• A strong working knowledge of the fundamentals - advertising, content, activations/experiential, social media, visual merchandising, brand development, digital marketing, and the creative process
• Strong business acumen with the ability to make decisions based on both data and intuition
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To apply, please submit your resume along with:

• A cover letter detailing why you should be considered for the position
• Two writing samples (can be short or long form copy, press release, ad copy, etc.)
• Two visual samples (visual creative of any campaigns you’ve developed/contributed to)