Communication Manager

Employer: Tiffany & Co.
Location: Japan, Japan
Closing date: 17 May 2024

Function: Marketing
Level: Manager
Hours: Full Time

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Job Details
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Job Details

General Purpose:

Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned

Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives

Pursue Market/Client Understanding and fully utilize data for everything we do

Key Accountabilities:

Client-centric Marketing Strategy & Plan

Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan's business and its various aspects (competition, target clients, products, communication, etc.)
Translate consumer and data insights into brand action plans that can generate a positive impact on business results
Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners

Media Planning, Execution & Effectiveness Evaluation

Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
Lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities
Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs - Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
Work closely with media and agencies to maximize opportunities and results.
Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand's activation planning and drive innovation and performance.
Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
Create, manage, and grow partnerships with external media, tech, and media analytics partners
Implement "test & learn" programs for digital channels including testing roadmap, test set-up, and results interpretation
Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships

Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management

Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany's global standards
Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.

Team Capacity Development/Support

Exercise positive leadership, while being a highly motivated hands-on player at the same time
Infuse client-centric marketing focus into the team and across the company
Develop junior talent within the team through day-to-day coaching
Provide support to other team members when in need

Cross-functional Synergy Leadership

Act as leader for cross-functional initiatives representing Brand Marketing team
Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
Voluntarily facilitate internal work streams in partnership with other departments and teams
Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores

※ご応募は、直接メールでも可能です。応募先メールアドレス：saiyo.japan@tiffany.com

メールの件名は、「採用情報HP係」でお願いいたします。

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