Advertising executive Blake Harrop is set to join Louis Vuitton as executive vice president, image and communications, according to an internal announcement seen by BoF.

Harrop became president of Wieden+Kennedy Amsterdam in 2022, having previously managed the ad agency’s offices in Shanghai and Tokyo. During his tenure, Wieden+Kennedy has worked extensively with sportswear giant Nike as well as McDonalds, Samsung and others.

In his new role, Harrop “will enable us to reach new heights, further contributing to strengthening the desirability of Louis Vuitton,” chief executive Pietro Beccari said. “Blake will contribute to imagining new campaigns and new initiatives that will further elevate the image of the maison.”

He succeeds Stefano Cantino, Louis Vuitton’s vice president for communications and events, who is headed to a new role as deputy CEO at Kering’s Gucci brand.

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The former Louis Vuitton CEO will become chief executive and chairman of the unit that houses Celine, Loewe, Givenchy, Marc Jacobs, Pucci and Kenzo, effective February 1.

Editors’ Note: This story has been amended 12th April at 10:10am BST. A previous version of this story incorrectly stated that Blake Harrop is president of Wieden+Kennedy. Harrop is president of Wieden+Kennedy Amsterdam.