Cookie Policy
Last updated 5 September 2023
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Our Cookie Policy


The Business of Fashion values your privacy and only uses cookies to ensure our site is reliable, secure and provides the best experience. When you accept the use of cookies on our site, this helps us to make the site better by remembering your preferences, customising content or advertising and enhancing your experience of our journalism, insight, events and job opportunities.

This policy applies to all BoF website applications which link to this policy and are published by The Business of Fashion Ltd. This policy should be read alongside our Privacy Policy.

If you have any questions about the way we use your information or cookies, please contact our customer service team on:

What are cookies?

Cookies are small text files which are placed on your browser when you visit a website. The cookie will help the website, or another website, to recognise your device the next time you visit (using your IP address for example) and serve many purposes, such as remembering your username and preferences. Web beacons, pixels or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all information collected in this way.

You can choose what level of information is collected via these means at any point using the button at the top of the page.

How we use cookies

We group our cookies into the following categories:

Strictly Necessary

Essential cookies and other technologies are required for our website to function properly. They help us to ensure you can use your account securely to access the full range of information and services available to you, to process payments and refunds, access and manage your data securely and send important service communication.

Preferences and Performance Analytics

When you use our website, we collect the following information, which enables us to create the best experience for you:

Analytics - this information helps us to understand your usage of our website and improve our features and services. For example, which of our pages are mostly frequently visited. We may also use pixel tags in email messages to tell us whether emails have been opened, to assure that we are only sending messages that are of interest to our users.

Advertising - your interactions enable us to understand what is relevant to you and to personalise the advertising you see on our site and other websites you may visit.

Marketing - information about what you engage with enables us to tailor updates about events, offers and promotions of most relevance to you.

We limit the use of third party cookies to trusted BoF Partners, including Google Analytics, DoubleClick, Shopify, Madgex, LeadPages, Typeform, Facebook and LinkedIn.

Embedded Content

We include content from other platforms inside our articles. For example, YouTube videos, Instagram posts or Twitter tweets). You will need to accept cookies from these third-parties in order to view this content.

We limit the use of third parties to trusted BoF Partners, including YouTube, Instagram, Facebook, LinkedIn, and Flourish.

The Cookies we use

Please see our full cookie list below.


Personalisation, Performance Analytics & Embedded Content

How to manage cookies

If you wish to manage your cookies, please follow the instructions at the top of this page.

Please remember that if you choose to disable cookies for The Business of Fashion, certain sections of our website may not work properly. For example, we won’t be able to save your preferences about cookies.

For more information about cookies and how to manage them, please visit:

More information

Further information about our data processing can be found in our Privacy Policy.

If you have any queries regarding this Cookie Policy, please contact our customer service team on

This policy is effective from 8 June 2023.

Any changes we may make to this cookie policy will be posted on this page. If changes are significant, we may choose to notify you by email.

Cookies and similar technologies change regularly as our third-party partners make changes and we add additional services.
We endeavour to keep the policy up to date and accurate, and we will review it in full twice a year.