At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.

From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.

BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.

They’re influencing what consumers see, like, buy and wear, and not always for the best.

During Mobile World Congress 2024 in Barcelona, global technology brand Honor platformed a foldable smartphone in collaboration with Porsche Design and its AI-enabled flagship bar phone, Honor Magic6 Pro. BoF learns more about how Honor is leveraging collaboration in its privacy-first, human-centric approach to AI and shares insights on the next iteration of AI advancement.

More than ever, consumers are turning to online channels to shop for beauty. But without sales associates and dermatologists recommending the best products, AI is stepping in to personalise the consumer experience.

A new wave of start-ups is building tools that take the capabilities of the market’s top generative-AI models and tailor them to fashion’s specific needs. Among them is Raspberry, which just raised $4.5 million in funding from a number of big-name backers.

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.