The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Allbirds on Monday said it received a notice from Nasdaq flagging its share price remaining below $1 for a month. The embattled sneaker seller has six months to trade at more than $1 for at least 10 consecutive days or risk being delisted, but it could receive another six months extension if it doesn’t meet that deadline.
Allbirds’ share price has plummeted more than 90 percent since its IPO in November 2021. Its dismal stock performance reflects the brand’s declining sales in the past year following an expansion into activewear and running shoes. The company’s revenue dropped 15 percent year-over-year to $254 million, and its net losses widened 52 percent to $152 million in 2023.
The notice from Nasdaq comes one month after Allbirds’ co-founder Joey Zwillinger stepped down as chief executive. Zwillinger was succeeded by footwear veteran Joe Vernacchio, who is now responsible for executing the brand’s ongoing turnaround plan, which includes closing at least 10 stores this year and partnering with distributors in overseas markets like South Korea, Japan and Australia. Allbirds is also re-releasing core products in new materials and launching a zero-carbon shoe this year to regenerate demand.
Learn more:
ADVERTISEMENT
Can Allbirds Survive Its Own Turnaround Plan?
An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales decline and losses widen.
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.
Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.
Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.